Canarian Weekly
14-12-2012, 14:30
THE arrival of Primark in Tenerife, which will prove a blessing to cut-price shoppers on the Island, draws ever closer.
The Irish-based fashion chain, and a leader in textiles, has asked the Canary Islands’ Department of Commerce and Consumer Affairs for a business licence for its installation and opening at the Centro Commercial Meridiano, in the centre ofSanta Cruz.
An announcement in the Boletín Oficial de Canarias (BOC) was published on Monday, 3rd December, and the application has been submitted for public information for a period of 15 days.
Once this process is complete – on Tuesday – all that will be left to do is conduct negotiations with the locale’s managers and the refurbishment of the store, which will have a retail area of 2,608 square metres.
Sources from store, which has taken theUK,Spainand the rest ofEuropeby storm, refused to reveal the exact date of the opening, or the number of jobs which will be created.
That’s because the company’s “trade policy” does not allow it, but we understand that Primark “expects some new chain openings in 2013”.
A spokeswoman from Penneys,Dublin, Primark’s parent company stated that ‘Primark Tiendas S.L.U (the name in which the licence has been submitted) is part of the Primark family. She would however “not pass further comment” she said, “until all documentation has been signed off by the Directors.”
This will be sweet music to the ears of many Islanders, who are happy to fly off to Gran Canaria regularly to stock up on their low-cost clothing from Primarni, as it is called in jest.
The excellent results Primark has obtained in the two stores opened there, inLas Palmas, and Las Arenas, has motivated the company to apply to open a store on theIsland, where good results are virtually assured.
With the philosophy of “Look Great, Pay Less”, the company, founded inDublinin 1969, is experiencing an unstoppable expansion.
Spainis still a clear commitment of the textile chain, which is enjoying great success since its arrival on the mainland in 2006.
The company has about 238 stores inEuropeand employs around 42,000 people, growing 16% in the first three quarters of the 2011-2012 period.
For shoppers who are after clothes they can afford to ruin (or for their children to ruin), or trend-led items they know will be “wear-once” wonders, Primark fits the bill.
And while the store’s slightly pricier rivals, such as New Look and Peacocks, have been getting squeezed badly by the downturn, Primark has used its enormous, international buying power and closely-guarded supply chain to keep prices low, though sacrificing some profit margin.
The retailer has still been able to turn in impressive numbers every quarter, even with its rock-bottom prices.
The key is that it hits the mark in terms of fashion as well as price. The notoriously private retailer, owned by Associated British Foods, has some of the best buyers in the business.
They are adept at translating complicated pieces into simple cuts that can be run up by the hundreds of thousands.
Not for nothing does Primark feature elasticated waistbands and loose-fitting tunic tops, because these garments do not require much in the way of labour.
But to their credit, the buyers also have a sharp eye for commercial catwalk trends, and they make sure the rails are full of impressive high street garments – often before the high-end versions make it into stores.
It’s thought that Primark, the winner of UK ITV’sLorraine– Best affordable fashion award 2012 – will occupy locals GA 38 and OR30 in the centre.
It seems, it is all systems go for Primark up North!
More... (http://www.canarianweekly.com/primark-ready-collar-market/)
The Irish-based fashion chain, and a leader in textiles, has asked the Canary Islands’ Department of Commerce and Consumer Affairs for a business licence for its installation and opening at the Centro Commercial Meridiano, in the centre ofSanta Cruz.
An announcement in the Boletín Oficial de Canarias (BOC) was published on Monday, 3rd December, and the application has been submitted for public information for a period of 15 days.
Once this process is complete – on Tuesday – all that will be left to do is conduct negotiations with the locale’s managers and the refurbishment of the store, which will have a retail area of 2,608 square metres.
Sources from store, which has taken theUK,Spainand the rest ofEuropeby storm, refused to reveal the exact date of the opening, or the number of jobs which will be created.
That’s because the company’s “trade policy” does not allow it, but we understand that Primark “expects some new chain openings in 2013”.
A spokeswoman from Penneys,Dublin, Primark’s parent company stated that ‘Primark Tiendas S.L.U (the name in which the licence has been submitted) is part of the Primark family. She would however “not pass further comment” she said, “until all documentation has been signed off by the Directors.”
This will be sweet music to the ears of many Islanders, who are happy to fly off to Gran Canaria regularly to stock up on their low-cost clothing from Primarni, as it is called in jest.
The excellent results Primark has obtained in the two stores opened there, inLas Palmas, and Las Arenas, has motivated the company to apply to open a store on theIsland, where good results are virtually assured.
With the philosophy of “Look Great, Pay Less”, the company, founded inDublinin 1969, is experiencing an unstoppable expansion.
Spainis still a clear commitment of the textile chain, which is enjoying great success since its arrival on the mainland in 2006.
The company has about 238 stores inEuropeand employs around 42,000 people, growing 16% in the first three quarters of the 2011-2012 period.
For shoppers who are after clothes they can afford to ruin (or for their children to ruin), or trend-led items they know will be “wear-once” wonders, Primark fits the bill.
And while the store’s slightly pricier rivals, such as New Look and Peacocks, have been getting squeezed badly by the downturn, Primark has used its enormous, international buying power and closely-guarded supply chain to keep prices low, though sacrificing some profit margin.
The retailer has still been able to turn in impressive numbers every quarter, even with its rock-bottom prices.
The key is that it hits the mark in terms of fashion as well as price. The notoriously private retailer, owned by Associated British Foods, has some of the best buyers in the business.
They are adept at translating complicated pieces into simple cuts that can be run up by the hundreds of thousands.
Not for nothing does Primark feature elasticated waistbands and loose-fitting tunic tops, because these garments do not require much in the way of labour.
But to their credit, the buyers also have a sharp eye for commercial catwalk trends, and they make sure the rails are full of impressive high street garments – often before the high-end versions make it into stores.
It’s thought that Primark, the winner of UK ITV’sLorraine– Best affordable fashion award 2012 – will occupy locals GA 38 and OR30 in the centre.
It seems, it is all systems go for Primark up North!
More... (http://www.canarianweekly.com/primark-ready-collar-market/)