Canarian Weekly
25-01-2013, 13:10
Working meetings with major tour operators and exclusive events to show the gastronomy of the island and attract investment, between initiatives prepared
TENERIFE returns to FITUR this week with innovative activities to promote the island. FITUR is one of the most important annual tourism fairs; it’s being held in Madrid from the 30th January to the 3rd February.
A series of working meetings with major national tour operators and exclusive events to show the island’s cuisine whilst looking to attract investment in the island are some of the initiatives prepared.
Tenerife’s presence at the show will begin the day before on the 29th January, with a celebration media event which will be attended by 30 national gastronomic journalists.
Three outstanding dishes will be prepared by island chefs with local produce, which will be accompanied by wines from the five appellations of Tenerife. The cooks are Juan Carlos Clemente, Braulio Simancas and Seve Diaz, who will travel to the capital with sommelier Hugo Javier Perez.
A similar event will take place the following day, when 30 heads of large French companies based in Spain notably Renault, Total, Veolia, Deloitte, BNP Paribas and L’Occitane will experience Tenerife’s cuisine.
The aim is to introduce the great investment opportunities on the island grouped under the brand Why Tenerife?.
Meetings with representatives of the four major Spanish tour operators, Globalia, Orizonia, Viajes El Corte Ingles and Soltour as well as independent agencies working with them will take place, as was done last year with excellent results.
Each meeting will have about 70 attendees each and show the new tourist destination with first hand market trends and developments scheduled for 2013.
The Tenerife delegation will be headed by the Cabildo President, Ricardo Melchior, the Minister of Tourism of the Cabildo, Carlos Alonso, and the CEO of Tenerife Tourism Corporation Miguel Angel Santos. They will visit alongside Ashotel representatives, the ten municipalities of the island and more than 100 tourism businesses associated with Tourism.
Working for increased air connectivity and the increasing number of domestic travellers in 2013 is the aim of the 20 meetings scheduled.
They will be highlighting the new features like the five territories grouped within ‘Tenerife, volcanoes for life’, culture and heritage of different areas of the island, the vast choices you have for sports or growing wine tourism opportunities presented, along with the traditional arguments that have been consolidated among preferred tourist destinations in Spain and Europe: climate, proximity and variety of accommodation for all segments of visitors.
The Spanish market is second in importance only to the island behind Briton. 24% of the nearly five million tourists received by Tenerife in 2012 were Spanish, representing a total of 1,183,088 visitors
More... (http://www.canarianweekly.com/tenerife-fit-fitur/)
TENERIFE returns to FITUR this week with innovative activities to promote the island. FITUR is one of the most important annual tourism fairs; it’s being held in Madrid from the 30th January to the 3rd February.
A series of working meetings with major national tour operators and exclusive events to show the island’s cuisine whilst looking to attract investment in the island are some of the initiatives prepared.
Tenerife’s presence at the show will begin the day before on the 29th January, with a celebration media event which will be attended by 30 national gastronomic journalists.
Three outstanding dishes will be prepared by island chefs with local produce, which will be accompanied by wines from the five appellations of Tenerife. The cooks are Juan Carlos Clemente, Braulio Simancas and Seve Diaz, who will travel to the capital with sommelier Hugo Javier Perez.
A similar event will take place the following day, when 30 heads of large French companies based in Spain notably Renault, Total, Veolia, Deloitte, BNP Paribas and L’Occitane will experience Tenerife’s cuisine.
The aim is to introduce the great investment opportunities on the island grouped under the brand Why Tenerife?.
Meetings with representatives of the four major Spanish tour operators, Globalia, Orizonia, Viajes El Corte Ingles and Soltour as well as independent agencies working with them will take place, as was done last year with excellent results.
Each meeting will have about 70 attendees each and show the new tourist destination with first hand market trends and developments scheduled for 2013.
The Tenerife delegation will be headed by the Cabildo President, Ricardo Melchior, the Minister of Tourism of the Cabildo, Carlos Alonso, and the CEO of Tenerife Tourism Corporation Miguel Angel Santos. They will visit alongside Ashotel representatives, the ten municipalities of the island and more than 100 tourism businesses associated with Tourism.
Working for increased air connectivity and the increasing number of domestic travellers in 2013 is the aim of the 20 meetings scheduled.
They will be highlighting the new features like the five territories grouped within ‘Tenerife, volcanoes for life’, culture and heritage of different areas of the island, the vast choices you have for sports or growing wine tourism opportunities presented, along with the traditional arguments that have been consolidated among preferred tourist destinations in Spain and Europe: climate, proximity and variety of accommodation for all segments of visitors.
The Spanish market is second in importance only to the island behind Briton. 24% of the nearly five million tourists received by Tenerife in 2012 were Spanish, representing a total of 1,183,088 visitors
More... (http://www.canarianweekly.com/tenerife-fit-fitur/)