Canarian Weekly
10-05-2013, 11:40
A SECRET message for children has been cleverly built into a new child-abuse awareness poster.
The Anar Foundation Spanish charity has used a special printing technique which means that those looking at it from different angles see a different image.
So, for any person over 1.35m, the poster shows the image of a young boy and a message that reads: “Sometimes, child abuse is only visible to the child suffering it.”
But a child, or anyone under 1.35m, will clearly be able to see the poster boy with bruises and the message: “If somebody hurts you, phone us and we’ll help you,” alongside the European child helpline number.
The poster tells abused children where to seek help, even if the youngster is accompanied by his or her abuser.
The Anar Foundation was concerned that if the poster contained a phone number seen by abuser and child, the adult might try to dissuade the youngster from seeking help.
Grey Spain, the advertisement agency behind the poster, said: “It is a message exclusively for them, hidden from adults’ eyes
“It uses a lenticular to combine two images, and we have calculated an area visible only to children under 10 – and a warning for adults.”
More... (http://www.canarianweekly.com/eyes-only/)
The Anar Foundation Spanish charity has used a special printing technique which means that those looking at it from different angles see a different image.
So, for any person over 1.35m, the poster shows the image of a young boy and a message that reads: “Sometimes, child abuse is only visible to the child suffering it.”
But a child, or anyone under 1.35m, will clearly be able to see the poster boy with bruises and the message: “If somebody hurts you, phone us and we’ll help you,” alongside the European child helpline number.
The poster tells abused children where to seek help, even if the youngster is accompanied by his or her abuser.
The Anar Foundation was concerned that if the poster contained a phone number seen by abuser and child, the adult might try to dissuade the youngster from seeking help.
Grey Spain, the advertisement agency behind the poster, said: “It is a message exclusively for them, hidden from adults’ eyes
“It uses a lenticular to combine two images, and we have calculated an area visible only to children under 10 – and a warning for adults.”
More... (http://www.canarianweekly.com/eyes-only/)