Canarian Weekly
06-03-2015, 11:40
ADEJE Mayor José Miguel Rodríguez Fraga and Leticia Chen, Vice-President of the China Council for the Promotion of International Trade, signed an important agreement on Saturday which could lead to tourism expansion in both countries.
The ceremony took place in the Town Hall in front of Council members and the borough’s business representatives.
Both parties will begin to develop partnership and action plans in the coming months.
The document also recognises – as voiced by the Chinese representative – that Adeje has all the essential ingredients for Chinese holiday-makers, and she said she would help promote the borough in the Chinese market as a top-class tourist resort destination.
Adeje Council also recognises its interest in having the destination viewed as a luxury tourism and investment destination within China, and will offer Leticia Chen assistance in that promotion.
Mayor Rodríguez Fraga said: “We are extremely interested in opening up the market to Chinese tourism – the very many Chinese who like to travel also like to spend when they are abroad.
“The challenge is now up to us. Today, we have established first contact with Leticia Chen, who is a person in authority, a person excellently placed, and with vast experience in this area
“We are sure that, as a result of this agreement, we can work together to place Costa Adeje in a prominent place in the Chinese tourism market.
“The initiative has been very well received by businesses, and I believe it opens up many prospects and possibilities.
“We will continue to move forward in the belief that the future lies in this direction, getting to know and explore strong markets such as China.”
“We know we can count upon allies such as Leticia Chen, who is very well known in this country precisely for her work in developing the links with China.”
Leticia responded, saying: “I am extremely glad to receive this invitation from the Mayor. I have never been in the Canaries before, and I am surprised because the basics are excellent, although there is still much to be done.
“If we want to earn a place in the Chinese tourist market, first we have to recognise what is tourism in China. We won’t be selling sun and sand because the Chinese tourist isn’t interested in that.
“The Chinese tourist wants culture, gastronomy and luxury shopping. This is what has to be on offer, or you will be losing money in the promotion.
“From what I have seen so far, there is still a need for more in the complementary offer area – more 5-star hotels and luxury commercial centres.
“At the moment, 10% of international tourism is Chinese, but they are visiting other places. When they come here, there is still not enough in terms of infrastructure.”
Leticia urged those business representatives present to create a mutual alliance with the Council, “all working in the same direction to promote a package that is Costa Adeje for the Chinese tourist.
“For that reason we are signing this accord, with the intention of establishing an action plan for the promotion of Costa Adeje as a tourist destination of excellence for the Chinese market. ”
Adeje’s Mayor and other councillors hosted the Chinese Chamber of Commerce representative to a number of key visits in Costa Adeje over the weekend, taking in some of the destination’s top infrastructures, including the Magma Arte & Congresos centre, Siam Park, the Gran Hotel Bahía del Duque and the Plaza del Duque Commercial Centre.
At the same time, Leticia was given all the relevant information regarding the luxury-hotel offer, and the gastronomy of the zone, which is something of huge importance to the Chinese tourist.
Leticia was also shown some of the borough’s historic sites, including Adeje town centre, the Santa Úrsula Church (which has an official tourist site of interest label), the award-winning Plaza España, the Fort and the San Francisco Convent.
Leticia Chen has been based in Spain since 1987, and was named by her government in 2013 as being among the top-10 Chinese business people in the world.
Among her numerous titles and job descriptions, she is President of the Association of Chinese Businesses in Spain.
She is also a member of the Chinese Tourism and Lesisure Investigation Body, currently preparing a White Paper for UNESCO on Chinese Tourism Tendencies, commissioned by the international body.
More... (http://www.canarianweekly.com/adeje-forging-strong-tourist-link-china/)
The ceremony took place in the Town Hall in front of Council members and the borough’s business representatives.
Both parties will begin to develop partnership and action plans in the coming months.
The document also recognises – as voiced by the Chinese representative – that Adeje has all the essential ingredients for Chinese holiday-makers, and she said she would help promote the borough in the Chinese market as a top-class tourist resort destination.
Adeje Council also recognises its interest in having the destination viewed as a luxury tourism and investment destination within China, and will offer Leticia Chen assistance in that promotion.
Mayor Rodríguez Fraga said: “We are extremely interested in opening up the market to Chinese tourism – the very many Chinese who like to travel also like to spend when they are abroad.
“The challenge is now up to us. Today, we have established first contact with Leticia Chen, who is a person in authority, a person excellently placed, and with vast experience in this area
“We are sure that, as a result of this agreement, we can work together to place Costa Adeje in a prominent place in the Chinese tourism market.
“The initiative has been very well received by businesses, and I believe it opens up many prospects and possibilities.
“We will continue to move forward in the belief that the future lies in this direction, getting to know and explore strong markets such as China.”
“We know we can count upon allies such as Leticia Chen, who is very well known in this country precisely for her work in developing the links with China.”
Leticia responded, saying: “I am extremely glad to receive this invitation from the Mayor. I have never been in the Canaries before, and I am surprised because the basics are excellent, although there is still much to be done.
“If we want to earn a place in the Chinese tourist market, first we have to recognise what is tourism in China. We won’t be selling sun and sand because the Chinese tourist isn’t interested in that.
“The Chinese tourist wants culture, gastronomy and luxury shopping. This is what has to be on offer, or you will be losing money in the promotion.
“From what I have seen so far, there is still a need for more in the complementary offer area – more 5-star hotels and luxury commercial centres.
“At the moment, 10% of international tourism is Chinese, but they are visiting other places. When they come here, there is still not enough in terms of infrastructure.”
Leticia urged those business representatives present to create a mutual alliance with the Council, “all working in the same direction to promote a package that is Costa Adeje for the Chinese tourist.
“For that reason we are signing this accord, with the intention of establishing an action plan for the promotion of Costa Adeje as a tourist destination of excellence for the Chinese market. ”
Adeje’s Mayor and other councillors hosted the Chinese Chamber of Commerce representative to a number of key visits in Costa Adeje over the weekend, taking in some of the destination’s top infrastructures, including the Magma Arte & Congresos centre, Siam Park, the Gran Hotel Bahía del Duque and the Plaza del Duque Commercial Centre.
At the same time, Leticia was given all the relevant information regarding the luxury-hotel offer, and the gastronomy of the zone, which is something of huge importance to the Chinese tourist.
Leticia was also shown some of the borough’s historic sites, including Adeje town centre, the Santa Úrsula Church (which has an official tourist site of interest label), the award-winning Plaza España, the Fort and the San Francisco Convent.
Leticia Chen has been based in Spain since 1987, and was named by her government in 2013 as being among the top-10 Chinese business people in the world.
Among her numerous titles and job descriptions, she is President of the Association of Chinese Businesses in Spain.
She is also a member of the Chinese Tourism and Lesisure Investigation Body, currently preparing a White Paper for UNESCO on Chinese Tourism Tendencies, commissioned by the international body.
More... (http://www.canarianweekly.com/adeje-forging-strong-tourist-link-china/)